Call it referral marketing, network marketing or business networking it all means one thing - word of mouth. When your business is marketed by word of mouth your reputation becomes your business. Potential clients tend to trust you more and are generally of higher quality, thus the time and effort in converting them into sales are greatly reduced. However, many companies in Monterey find it difficult to build a referral base on their own.

Ask yourself: Who’s likely to refer business to me?

Generally, these are people or businesses who:

• Know your business
• Partner with you on some level
• Do not compete with you for the same business
• Are motivated, inspired or excited about your business

Unfortunately, many business networking opportunities lack these traits. Have you ever been to a business mixer or other networking event yet no one is aware of the quality or uniqueness of your work, the room is filled with your competition, and no one seems motivated to refer you? Results can be slim to non at such business networking events because everyone is in “sales mode” serving there own needs rather than in “relationship mode”.

LeTip of Monterey is structured in a way that when you join our business networking organization you can be assured that your fellow members:

• Will know you and your business
• Will be in non-competing businesses
• Will be motivated to refer business

Want to learn more? Take a look at our FAQ ,Visit our International Site or simply contact us and ask.